Building your Tribe

Recently I travelled to Kidwelly in the south of the beautiful county of Carmarthenshire. I had been booked onto a Digital Marketing Planning workshop with the inspirational Michelle, the founder of Ferrycake Marketing and PR. My fellow attendee was Jennifer Foster of Energy Dynamics who also runs her business in Carmarthenshire.

Michelle brewed us some freshly roasted coffee and I glanced around at my surroundings. I noticed that the newly decorated office had the personality of its owner about it. It was a long room with one wall painted that vibrant tangerine orange that is instantly recognisable as the marketing brand of Ferrycake. The office had brightly coloured chairs which added to the mood of the room.

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Once we had sipped our coffee, we were handed A4 sheets with numerous headings – Current situation, Objectives, Strategy, Tactics, Actions and Control, which we then stuck to the wall. Michelle did not wish us to sit down but encouraged us to get up and walk about and think about our current position in regards to our digital marketing. We had our Facebook and Twitter and, together with our websites, this was surely a start! We then added our “thoughts” and “objectives” to Post-it notes to adhere to the sheets on the wall.  I wondered if I should have prepared more. Michelle explained to us that we should build our “tribe” – the connections that were important to our business. No, we were not in the Arizona desert but in rural Carmarthenshire.

Michelle was enthusiastic about social media, how it should be lively and that it was important to engage with our connections. A teaser question was useful as it pushed our prospective clients to our website and social media. She also advised that it would be prudent to get hold of logos from any businesses that we had worked with to “link” onto our social media and website (with their assent, of course). She dissuaded us from giving advice through our social media but just feed information through to encourage visitors to connect with us. Creating online videos could also prove to be useful to us.

We continued with our “Actions” with the aim of moving our Digital Marketing further.

Too soon, the morning had nearly ended, and we summed up how we could control our social media. It was time to create a report and analyse our work.  Who were these followers and who actually followed them?  It was important to have the right balance of the “f” people! This then led to the beginning of our Digital Marketing Plan. We had got through it and, for me; it proved to be an ideal “digital media mix”.

Perhaps, like me, you are commencing the social media circuit! You may need training! If so, contact Michelle at Ferrycake Marketing and PR – she brews a lovely coffee and if you fancy a “ferrycake” just ask!

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Contact: @ferrycake (Twitter) /ferrycakeconsultancy (Facebook) or email hello@ferrycake.co.uk.

 

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